Google Advertising Cookie and Privacy Policies

The DoubleClick DART cookie is used by Google in the ads served on the websites of its partners, such as websites displaying AdSense ads or participating in Google certified ad networks. When users visit a partner's website and either view or click on an ad, a cookie may be dropped on that end user's browser. The data gathered from these cookies will be used to help better serve and manage ads on the publisher's site(s) and across the web. Please remember:
  • Ø     Third party vendors, including Google, use cookies to serve ads based on a user's prior visits to this website.
  • Ø      Google's use of the DART cookie enables it and its partners to serve ads to your users based on their visit to this site and/or other sites on the Internet.
  • Ø      Users may opt out of the use of the DART cookie by visiting the advertising opt-out page. If you wishes to opt out of a third-party vendor's use of cookies by visiting the Network Advertising Initiative opt-out page.)
If you have not opted out of third-party ad serving, the cookies of other third-party vendors or ad networks may also be used to serve ads on this site. All visitors of this site are hereby notified that :
  • Ø    Third-party vendors and ad networks are serving ads on this site.
  • Ø    Providing links to the appropriate vendor and ad network websites.
  • Ø  All the visitors of this blog may visit those websites to opt out of cookies (if the vendor or ad network offers this capability). Users can opt out of some, but not all, of these cookies in one location at the Network Advertising Initiative opt-out website at
  • Ø  Because publisher sites and laws across countries vary, we're unable to suggest specific privacy policy language. However, you may wish to review resources such as the Network Advertising Initiative for guidance on drafting a privacy policy.
Working with the Federal Trade Commission (FTC), the NAI created a set of self-regulatory industry standards, called the NAI Principles, that mandate how 3rd party advertising networks can use information about you. These principles detail the protections given to you regarding the use and collection of personally identifiable and non-personally identifiable information for the purposes of targeting online marketing and other messaging. Included are provisions for consumer notice, choice, and dispute resolution. Learn more about the NAI Principles.
The NAI has created a set of standards that cover the use of Web beacons . The NAI Web Beacon Guidelines provide appropriate notice and choice standards for the use of Web beacons on a given Website.
The NAI formed the Email Sender & Provider Coalition (ESPC) in 2002 to provide policy leadership for legitimate email marketing services and technology providers in the fight against unsolicited email ("spam"). The ESPC's work with the FTC, Congress, state legislators and other public policy institutions on CAN-SPAM -- as well as our work within the industry to establish standards and best practices -- has been instrumental in the fight to control and eliminate spam. Learn more about the ESPC.
As online marketing continues to grow and new marketing technologies evolve, the NAI will remain a vigorous advocate for consumer privacy and responsible online marketing standards and practices and will remain committed to consumer education.
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